1. General information
We take the protection of your personal data seriously. This privacy policy explains how EQUAIS collects, uses, and protects your personal data in accordance with the EU General Data Protection Regulation (GDPR) and German data protection law.
2. What data do we collect
When you use the EQUAIS website, we may collect:
- Name and email address (via contact forms, newsletter, or booking tools)
- Message content you send to us
- IP address and technical browser data
- Usage and interaction data via analytics tools
- Booking information through Calendly
3. Why we process your data
We process personal data in order to:
- Respond to inquiries and contact requests
- Provide leadership, consulting, and workshop services
- Manage bookings and appointments
- Send newsletters or updates (only with consent)
- Improve website performance and user experience
- Fulfill legal and contractual obligations
4. Legal basis
Your data is processed under one or more of the following legal grounds:
- Your consent (Art. 6(1)(a) GDPR)
- Performance of a contract or pre-contractual measures (Art. 6(1)(b) GDPR)
- Legitimate interest in operating and improving our services (Art. 6(1)(f) GDPR)
- Legal obligations (Art. 6(1)(c) GDPR)
5. Newsletter
If you sign up for the EQUAIS newsletter, we will use your email address only to send relevant updates, leadership insights, and information about EQUAIS services.
You can unsubscribe at any time via the link in every email.
6. Calendly
When you book a call using Calendly, your name, email, and booking details are processed to schedule and manage the appointment. Calendly acts as a data processor under GDPR.
7. Google Analytics and tracking
This website uses analytics tools such as Google Analytics to understand how visitors use the site.
These tools collect anonymised usage data such as pages visited, time spent, and device type.
Cookies may be used. You can manage or withdraw consent via the cookie banner.
8. Cookies
Cookies are used to ensure basic website functionality, analytics, and user experience.
You can control or withdraw cookie consent at any time through your browser or cookie settings.
9. Data sharing
Your data is not sold.
It may be shared only with trusted service providers (such as website hosting, email platforms, analytics, and booking tools) strictly for delivering EQUAIS services and in compliance with GDPR.
10. Data storage
Your personal data is stored only as long as necessary for the purposes described or as required by law.
11. Your rights
You have the right to:
- Access your personal data
- Request correction
- Request deletion
- Restrict processing
- Object to processing
- Withdraw consent at any time
- Complain to a data protection authority
12. Changes to this policy
This privacy policy may be updated. The latest version will always be available on this website.
Terms of Use
The content on the EQUAIS website is provided for general information about leadership, culture, and organisational development. It does not constitute legal, financial, or employment advice unless explicitly stated. All content is the intellectual property of EQUAIS and may not be copied, reproduced, or used without permission.

